We respect your privacy. This Policy explains what we collect, why we collect it, and how you can exercise your rights under India’s data laws, including the Digital Personal Data Protection Act, 2023 and the IT Act 2000 SPDI Rules, 2011.

1. Who we are

• Data Fiduciary/Controller: [Sri Vidya Upasaka Nilayam], Chennai, India.
• Contact: srividyakumkumum@gmail.com | +91 94440 52139
• Grievance Officer: [Name], [email], [phone], [address]. We acknowledge within 48 hours and aim to resolve within 30 days.

2. Data we collect

• Identity and contact: name, phone, email, address.
• Order and payment metadata: order IDs, payment method, transaction status (our gateway processes card/UPI data).
• Device and usage: IP, cookies, analytics events.
• Communications: support messages, WhatsApp/chat interactions.

3. Why we use your data

• Process and deliver orders; provide invoices and support.
• Fraud prevention, security and dispute resolution.
• Improve site performance and product experience.
• Legal compliance and record‑keeping.

4. Lawful basis & consent

We rely on your consent for optional communications and on contractual and legal necessity for order processing, payments and taxes. You can withdraw consent for marketing at any time.

5. Sharing

We share data with service providers such as payment processors, logistics partners, analytics and customer‑support tools, under confidentiality and security obligations.

6. Cookies

We use essential cookies for checkout and functional cookies/analytics to understand usage. You can control cookies via your browser; some features may break if you block essential cookies.

7. Security

We apply reasonable security practices, encryption in transit, role‑based access and periodic reviews.

8. Retention

We retain data only as long as necessary for the stated purposes or as required by law (e.g., tax, audit).

9. Your rights

Under DPDP 2023 you can request: access, correction, portability where applicable, and erasure unless we must keep data by law. You have a right to grievance redressal.

10. Children

We don’t knowingly collect data from children under 18 for purchases.

11. Contact & complaints

Email srividyakumkumum@gmail.com or write to the Grievance Officer at [postal address].